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Widgit Symbol-Friendly Organisations
Introducing the Widgit symbol-friendly partnership programme
Communication is not about words.
It's about understanding.
Highly accessible, communication-forward brands attract more customers, improve consumer experience, and tell better stories.
We're living in the Inclusion Era
Modern consumers expect an inclusive experience with products, services, and brands.
"Inclusivity is increasingly expected, especially by Gen Z and millennial audiences."
Jill Estorino, President and Managing Director of
Disney Parks International
Become a communication-forwards organisation
1 in 5 of your customers would feel more included, confident, and safe with a communication-forward organisation.
A positive customer experience means people feel seen and valued.
By incorporating Widgit symbols into your customer experience, you convey a powerful message of inclusivity, demonstrating your commitment to welcoming people with diverse communication needs.
- Empower all visitors and customers to fully enjoy and participate in the experiences you provide.
- Build a positive brand image as a socially responsible, compassionate, and inclusive business.
- Ensure better compliance with the 2010 Equality Act, meeting legal and regulatory requirements regarding accessibility and inclusion.
- Cater to the needs of non-native language, low literacy, and nonverbal visitors and customers to create opportunities for increased attendance, engagement, and loyalty.
"57% of
consumers are more
loyal to brands committed to addressing social inequalities in their actions."
Jennifer Veenstra,
Managing Director
at Deloitte
"20% of the
UK’s population experience communication difficulties at some point in their lives."
Royal College of Speech and Language Therapists, 2018
"16.4% of
adults in England,
or 7.1 million people, can be described as having very poor
literacy skills."
National Literacy Trust
Showcase: Nottingham Trams
"We are dedicated to
enhancing accessibility in
Nottingham, and by becoming a
symbol-friendly organisation, we hope to empower our most vulnerable customers.
The symbolised guides produced in collaboration with Widgit Software, allows those of any age with a hidden disability or literacy difficulty to travel independently and with confidence on our network."
Rebecca Horne,
Business Engagement Manager,
Nottingham Trams
Limited
Partnerships
Our symbol friendly design team will work in partnership with your organisation to create a range of accessible symbol materials which cater for your individual requirements and follow your brand guidelines.
Your Widgit partnership includes:
- Use of the official ‘Symbol-friendly™’ mark.
- Symbol-friendly environment review.
- Adapt, design, print, and manufacture accessible symbol materials.
- Licensed to use Branded Symbol friendly resources across your organisation.
- Media Pack to support internal/external announcements.
- Staff training on effective Symbol resource use.
- Branded symbol resources showcased within Widgit’s software accessed by 10,000+ schools and 7,000+ homes.
If you’d like to know more about becoming a symbol-friendly organisation, contact our partnership team on symbolfriendly@widgit.com